Were we speaking of that? Well, we are now.
Guys, I had the best day yesterday. I was invited to be a guest at a teen writers’ camp/workshop. The goal for the kids, by the end of the week, is to be prepared to submit to a magazine that specializes in kid/teen writing. Isn’t that awesome? It was at the University of Utah — one of the three loveliest campus-places in all of this pretty, great state. I had all manner of writerly-ness planned to talk about, but when I asked them what they wanted, hey — they wanted to share story ideas. They wanted to bring out actual work and have me look at it. On a projector screen. In front of each other.
So I talked about writing business for a few minutes, and then we talked about story ideas. In order to get to the meat of their stories without spending hours hearing details, I asked them to tell me two things: What does your character want, and what is stopping him from getting it? They had good answers. Then we read. I put away my inner proofreader, and allowed my editor free reign. If you don’t know the difference, um, it’s a valuable one to learn, if you’re into reading or writing or grocery shopping or flower gardening. 
We looked at 3 story beginnings. Total creativity. Awesome ideas these people have, I tell you what. And we busted out the classroom discussion, and hey — the ideas flew. They gave each other great possible solutions for sticky parts, excellent validations, and plenty of reinforcements.
It was a hotbed of writing genesis, I say. A hotbed.
(I don’t actually know what that means. As if you thought I might.)
But it was excellent fun, and I am so glad I got to be there, to visit with Miss Carrie and her kids and her class (some overlap there), and to read many excellent words.
Thanks, guys! Keep writing!
 Remember that ad campaign? Utah, a Pretty, Great State? Um?
 Just kidding. Here it is, nutshell version: Proofreading is clean-up, like grammar, spelling, punctuation, consistency. Editing is global sense-making and interest-holding. See? Not gardening or grocery shopping. Mostly.